- i developed brand, packaging, smm and prepress production guidelines.
- created a kit to make it easy and convenient for everyone to use.
- created retouching guidelines to streamline collaboration with external contractors.
- created a series of product training presentations for in-store consultants, providing detailed product knowledge and sales guidance.
- designed several presentations for blogger outreach and onboarding new team members to the brand.
- developed multiple production guides for photoshoots, including detailed video storyboards and shot lists for videographers.
- i developed seasonal visual merchandising concepts and sensormatics for retail stores.
- supervised the video editor's work for an advertising campaign.
- i designed festival merchandise and developed a branded festival booth/display stand.
andplus — the affordable brand with practical, aesthetically pleasing, and playful products, aimed to upgrade everyday life and uplift the mood
we are offering a fresh perspective where even everyday items can become objects of desire and mood boosters
we are striking a balance between affordability and quality and enhance premium items with additional benefits
we raise the bar of comfort, paying attention to every detail of usage, and wrapping it in an aesthetic form